🥕Let’s normalize plant-based eating.

We’re tipping the scales—in the wrong direction.

If we put every land mammal on a scale, more than 98% of the total mass would be humans and livestock. Less than 2% would be wild animals. Animal agriculture is the leading cause of habitat destruction and biodiversity loss – and contributes significantly to climate change. But if we embraced a plant-based diet, it would bring the planet back into balance! Opting for plant-based foods, which utilize fewer resources compared to meat and dairy, supports forest preservation and the revival of wildlife. Not to mention - IT’S BETTER FOR YOU.

Join us in inspiring a veg-olution! Let’s get people to embrace sustainable eating and rewild our fridges.

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📚 Supplemental Materials

Discover the adverse impacts of animal agriculture and the compelling reasons to adopt a plant-based lifestyle.

Feeding climate & biodiversity goals with novel plant-based meat & milk alternatives -Nature

Meat, dairy and rice production will bust 1.5C climate target, shows study -The Guardian